When Lincoln Crowne and Company Pty. Limited was founded by Nick Assef many years ago, the purpose was to turn it into one of the best business and investment advisory businesses in the world. That ambition was pretty much fulfilled, since the firm is not one of the most prominent firms anywhere. While they specialize in the Australian and South East Asian markets, they negotiate deals all over the world.

Lincoln Crowne and Company following the example set by their founder and lead executive, Nicholas Assef, who like to engage in negotiations using strategies and tactics that are based on “game theory.” By doing so, there is generally greater flexibility and innovation, which means the results are good for everyone involved, which is the very definition of a “win-win.” Everyone at the firm realizes that none of their clients chooses their firm to get basic services. They all have a specific outcome in mind and they want the professional team at Lincoln Crowne to get them to that goal. They are well known for their ability to craft solutions that maximize shareholder value and keep the business growing.